You know the old saying, “quality over quantity?”

Don’t buy into it.

When it comes to networking your product or service, it really is a numbers game. Prequalifying leads or contacts – especially when first putting yourself out there – can do no good.

When it comes to self-promotion, familiarity breeds comfort, not contempt. Think about advertising. Studies say that someone needs to see an ad at least 10 times before it consciously registers with them. Even then, if there is not an immediate need for whatever is being advertised, no further thought will be given at the time. Therefore, if the ad goes away, it’s out of sight, out of mind.

The same applies to networking. Simply making cameo appearances at different events and meetings will not make a long term impact with your business. In addition to making yourself “familiar” with your fellow peers, there also needs to be a foundation of trust established in order for them to feel comfortable enough to either use your services or refer them to others. Being visible – and helpful – over an extended period of time can accomplish just that.

Therefore, when it comes to networking, do it early and often. The best leads come from referrals, and the best referrals come from people who have a genuine interest in you and what you do.

To Be Continued…