The following are some tips when out on the lead-generating prowl:
- Be selfless. Karma is real. It is quite obvious when you come across someone who networks purely for his or her own benefit. Everyone knows those people who take five minutes to share their 30-second commercial, who collect business cards and set up meetings solely for the purpose of helping themselves, and who never provide referrals in return. Don’t be that person.
- Throw yourself to the wolves. Forcing yourself to be a public speaker helps your self confidence, and most networking groups are there to be supportive (so no one will laugh at you if you mess up!). Also, don’t be afraid to ask for help if you think someone can. You can never get a hit if you don’t take a swing at the plate!
- Be professional. Whether it’s dressing the part, showing up on time, or refraining from that extra drink during Happy Hour, always remember that how people view you is how they’ll view your company.
- Be a good listener. Everyone has a story to tell. Let them tell it!
- Memorize names. Dale Carnegie once said a person’s name is the sweetest sound in the world to that person. Make the effort to make others not feel like just another face in the crowd.
- Always be prepared! What works for the boy scouts, works equally as well for networkers. Therefore, always have your elevator pitch ready and figure out your target markets and power partners beforehand.

